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This free email marketing tool can make your life easier

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Small business owners are always on the lookout for a good email marketing tool that will greatly simplify their job. It’s often the case that a business owner will invest a great effort to get an email list going and then drop the ball by not engaging it regularly. Any email marketing tool that can simplify and speed up newsletter creation is a welcomed edition to our bag of small business tricks – especially when it’s free. I took Revue for a test drive the other day and really liked what I found. It has a free level for up to 200 subscribers, and honestly, even the monthly paid levels aren’t bad: $5 for 1500 subscribers $8 for 3000 subscribers $10 for 4500 subscribers $15 for 6000 subscribers $19 for 5500 subscribers For bigger companies, unlimited team members can get access to the account and you can have up to 10,000 subscribers. By the way, to give you a little of the back story, Revue was founded by Martijn de Kuijper of the Netherlands as a side projec...

Here’s How Proper SEO Audit Can Help You Beat Competitors

1. Master Google Analytics Google Analytics gives you the data you need about people visiting your website. When you see improvement in this data, you know your SEO strategy is working. Pay attention to these stats: How many people are visiting your site on a daily basis? Where is that traffic coming from? What pages of your website get the most traffic? How much time are visitors spending on particular pages? Knowing these details will help you find out what works and what doesn’t. It’s easy to setup Google Analytics to your website, even if you’re a complete beginner. 2. Master Google Search Console Most online business owners are aware of the importance of Google Analytics, so they quickly learn how to use that tool for auditing. Google Analytics is crucial because it helps you understand how visitors interact with your website. However, Google Search Console ads another aspect to auditing that you cannot neglect. It helps you understand how your site is ...

9 ways to stay safe from cyberattacks 2017

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Special Advisor, Cabinet Office (Government of Japan) “April is the cruelest month,” T.S. Eliot wrote, but if he were alive today and working in cybersecurity he might have chosen May. This month saw a ransomware cyberattack that was startling in its scale, affecting hundreds of thousands of computers around the world in networks ranging from railways to hospitals, causing treatment delays for patients in the UK. While the WannaCry attack was entirely preventable, it can offer several lessons about prevention and resilience that bear repeating. The price of complacency This latest strain of ransomware takes advantage of a vulnerability in Windows that, according to Microsoft, uses software tools stolen from the National Security Agency (NSA). Related: GroupBuy SEO Tools While Microsoft released a patch for the vulnerability two months prior to this attack, its massive scale showed that many computers, especially in businesses and services like transit, hadn’t been up...

How To Become Better at SEO

Potential customers should be able to locate your site by doing a simple internet searches. This means that it is critical for you to make your site appear as high in the search engine results as possible. The tips in this article will show you conquer that mountain. It’s best to have lots of short articles than a few long ones. Long pages are weighted less highly than short ones by search engines. More importantly, your visitors will give up after a page or so. There are many different techniques you can do to optimize a search engine rankings. You will obtain high ranked results if you optimize your system is set to achieve the maximum efficiency with searches.The optimized performance will result in an overall better experience for the user. You need a well-coded site when you plan on using SEO efforts to increase site traffic. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. When your website contains a lot of Flash ...

Get More Out Of Your Blog With These Tips 2017!

Running A Blog is easy and everyone is doing it these days. More and more people are blogging lately. To be successful though, and stand out from the crowd, blogging takes dedication and passion. Use these tips and tricks to build the perfect blog for you. Keep in mind there is a world outside of blogging. If you do not give yourself time to do things away from you computer, you may experience burnout. Go for a walk with friends, or take a long bath. This time will refresh you and let you create fresh content for your blog. Make your readers feel as if you are ever present for them. Make a habit of interacting with them. Once you’ve gained your readers’ trust, they will want to contact you as well as read more of what you write. If you feel like ending your blog, think of your regular readers and followers. Don’t let your posts become long and rambly. Get right to the point. Comprehensive coverage is no doubt important, but writing a 2000-word blog post is a good way to ma...

76% of Businesses Fail with Facebook Ads with Negative ROI

PACEDm.com Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case. Manta reached out to more than 4700 small businesses (> 10 employees) to survey them about how they used social media advertising, and what their results were. They found that of those that responded, just 24% reported that they were seeing a positive return on investment from Facebook. Unfortunately, this survey did not dive deeper into correlating the way the companies used Facebook with their ROI. Plus, out of the 4700 small businesses in the survey, only 49% even had a Facebook account, which greatly reduces the sample size. Related: GroupBuy SEO Tools Most of the respondents said they used this type of social network advertising to boost aware...

Top 10 Free EBooks Sites 2017

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1. BookZZ A site with over 2.7 million books and 52 million scientificarticles, BookZZ , definitely deserves the first spot. This site which claims to be the world’s largest library has almost all the books that you can think of. What’s more, one can also check out the latest collection to this enormous library in just a single click. Ads by Google Not only that, there are several formats which you can choose to download (depending on the type of reader). The UI is minimalistic with the right things at the right place. So you can either search by the category or through the search bar on the home page. The over-a-million books are arranged neatly into genres like Arts and Photography, Entertainment, Nonfiction, Science, and much more. In addition to its huge collection, BookZZ will also let you choose from 15 different languages in your quest to download the golden book. 2. Many Books A site similar to BookZZ with a few nifty features added in, Many Books will ...